Ecommerce enables selling products anytime, anywhere yet still requires effort driving traffic that converts. The right platform lays groundwork speeding growth. BigCommerce provides robust enterprise-level tools for rapidly increasing online revenue. Retailers leveraging its flexible architecture and built-in marketing capabilities quickly gain sales momentum. This article explores key ways BigCommerce accelerates sales from the moment of launch.
Driving Traffic with SEO Best Practices
Many retailers struggle getting found online. BigCommerce bakes in search engine optimization best practices for higher rankings and visibility. URLs use clean structure, content fields allow optimizing page copy and products get rich structured data for enhanced snippets. This SEO-friendly foundation improves discovery by search engines, earning more traffic.
Promoting Products via Google Shopping
Google Shopping ads showcase products to high-intent searchers. BigCommerce enables direct Google Merchant Center integration for quickly promoting goods across the search network. Create compelling product feeds, sync inventory levels and utilize dynamic remarketing. Showcasing products to relevant Google audiences gets the fastest traction.
Targeting Visitors with Facebook & Instagram Ads
Social platforms provide advanced targeting capabilities for zeroing in on ideal buyers. BigCommerce stores integrate with Facebook and Instagram for directly managing ad campaigns. Create lookalike audiences mirroring existing customers and tailor creative to their preferences. Displaying relevant products to engaged users converts.
Personalizing Experiences with Built-In Testing
Converting visitors requires optimizing experiences for engagement. BigCommerce’s native A/B testing toolkit allows quickly personalizing sites. Test changes like layouts, content messaging, images, offers and calls-to-action. Leverage heat mapping for insights on taps and clicks. Experimentation identifies improvements yielding more sales.
Incentivizing Customers via Flexible Promotions
Tactical promotions incent purchase decisions. BigCommerce equips stores with robust merchandising capabilities for easily creating sitewide sales, category promotions, customer group offers and complex “buy X get Y” deals. Schedule promotional calendars in advance and highlight offers prominently across sites. Distinctive sales stand out, enticing visitor purchases.
Simplifying Checkout with One-Page Design
Reducing checkout friction minimizes abandoned carts. BigCommerce uses a streamlined one-page checkout flow minimizing distractions. Customers simply select payment methods and shipping options in a single view without additional navigation. This simplified approach converts more visitors into paying customers.
Accepting Global Payments Methods
Selling internationally requires accommodating local payment preferences. BigCommerce provides native integration with 100+ global payment solutions. Popular options like PayPal, Stripe, Adyen and Affirm come pre-configured to activate quickly. Local options get added through regional payment partners. Accept the payment methods your target markets actually use.
Analyzing Performance with Actionable Insights
Understanding store analytics is key for growth. BigCommerce includes integrated metrics across all facets like traffic, conversions, promotions and catalog content. Monitor dashboards to gain visibility then drill into reports to understand successes and shortfalls. Data insights fuel smart decision making for rapidly boosting sales.
Why Choose Anchor Group for BigCommerce Implementation?
With over 15 years of experience on 250+ web projects spanning design, development and digital marketing, Anchor Group helps retailers maximize BigCommerce ROI. Our tailored approach delivers strategic guidance combined with tactical execution across areas like:
- Platform Implementation – Our certified developers seamlessly handle backend configuration, customizations, systems integration and complex migrations to BigCommerce. We navigate intricacies so you can focus on your business priorities.
- Revenue Driving Search Marketing – Our comprehensive search strategy includes SEO technical audits, content development, link building and managing paid search campaigns across Google, Microsoft Advertising and Facebook.
- Results-Focused Web Design – We craft sites aligned to brand strategy with a focus on visual storytelling and performance. Our custom designs convert window-shoppers into loyal customers.
- Customer Experience Optimization – Providing an excellent customer experience drives repeat purchases and loyalty. We build customer journeys that make shopping, checkout and account management easy.
- Ongoing Support & Maintenance – Launching a new site is just the beginning. Anchor Group acts as your dedicated partner maintaining continuity through platform upgrades, digital marketing needs, new feature rollouts and custom integrations.
By leveraging our balanced blend of BigCommerce technical prowess and digital marketing acumen, Anchor Group delivers rapid time-to-value. We guide retailers through key phases: planning, implementation, launch, optimization and ongoing enhancement. Our structured methodology combined with practical experience powers success.
Want to Learn More?
Contact Anchor Group today for a free consultation on launching or migrating your store to BigCommerce. Our experts help you capitalize on ecommerce opportunities through effective platform execution and data-driven digital marketing.
