If you’re a Spotify user, you must be no stranger to Spotify’s personalised “wrapped” feature.
In fact, you must have shared it once or twice on your Instagram stories or witnessed a close friend doing it.
Each year, Spotify releases a “Wrapped” experience for its users, which features their favourite songs, artists, and even listening habits. This personalized feature is surely everyone’s favourite as it keeps users engaged and enriches their satisfaction with the platform. Plus, it also helps other potential customers to turn towards the platform.
This is exactly what personalised branding looks like. You might not know, but personalisation is the key to capturing customer attention. If you wish to win your customers’ attention and loyalty, personalisation is the way to go.
Many businesses do not know about personalised branding let alone how to use it to gain and maintain your customers. But fear not, today we will guide you on how to create personalised branding for your business.
What Is Personalised Branding?
Personal branding is how a business wishes to communicate its purpose, vision, and services to its audience. It’s about making your customers feel like the star of the show whenever they make a purchase or plan to buy your product or service, and a logo generator can help you create a distinctive logo that captures your brand’s unique essence.
Every business has its own personality, offers, and principles. Before taking on the journey it is a must to ask “Which personality does your brand offer?” This will help you understand and create your branding in a better way.
But perhaps another important thing than your brand personality is your targeted audience. After all, your consumers are what make your brand. Personalised branding helps you to customise and shape what your customers think about you. You can use branding to connect with your customers instead of letting a chatbot or an automated message do the talking for you.
Understanding these core principles is important to fix or curate your brand strategy. If not, it is more likely to slip from your hand, leaving no control over the business.
How Personalising Your Branding Can Benefit You
What is the most important aspect of your business? The answer – customers.
The more customers your business has, the better it operates. The more money you also earn. But, gaining new customers is often a challenge as they are more likely to find the next best things within the span of minutes. Which means you need a unique and solid edge to stay with you.
The solution? Personalised branding! Personalising can make your customers feel more special and understood, which ultimately leads to a better overall experience.
When businesses connect with customers on a personal level. It helps not only in boosting the brand’s image but also in bringing more revenue. In short, it is a win-win situation.
Simple Ways to Personalise Your Branding
Looking to personalise your business toward your target audience? Here are four effective strategies for personalisation.
1. Sending Personalised Emails
Emails are still considered one of the best channels for communication. Businesses often use emails to educate their customers about upcoming campaigns, current trends, or exciting offers. You can improve their experience by personalising their emails.
When you use their name in the subject line, it catches their attention and makes them feel special. It’s a simple yet effective way to show appreciation and build trust, making customers feel like valued and loyal members.
2. Using Their Signature
Using your customer signature is a unique way to add personalisation, one that not many know about.
It requires a little more effort and creativity, but you can use an online signature generator to request your customers to create a signature. These personalised signatures can then be used to personalise their purchase.
For example, a personalised signature sticker on top of their purchased product.
Or you can use these online generators to send a personal email with your signature, to give a personalised sense to the customers.
This tells your customers that they are valued. What’s more, is that this can set you apart from your competitors.
3. Taking Advantage of Social Media
Social media is the highlight of this century. It is a great way to personalise with your target audience and customers.
More importantly, it has become a norm for many businesses to connect and engage with their customers. The platform can help you analyse user preferences, interests, engagement, and how they interact with your brand.
These insights can come in handy to create customer-centred content like videos, reels, and posts that feature your branding.
Sharing your customers’ reviews online is another great way of personalising branding.
4. Behind The Scenes
The easiest way to captivate your audience’s attention without throwing a sweep offer is through behind-the-scenes videos (BTS). BTS is a great way to connect with your audiences. They help share a laugh and insight and engage users in the most natural way possible.
Invite your audience to see the behind-the-scenes of your brand. Share employee stories, behind-the-scenes glimpses, and moments that highlight the personality of your brand.
This humanisation helps customers connect emotionally.
Instead of having to pay, you can also use User Generated Content to allow users to review your services or products in an authentic way.
Wrap Up
The best way to gain a competitive edge in the market is by making the best of personalising strategies. Personalising your customer experience will make your business take a prominent shape and a better brand image. It can help you achieve greater revenue by gaining potential customers, regain past customers and so the list goes on. Use these strategies to stand out in the competition.
