You might be a home improvement contractor, a beauty salon, a heating engineer, or even run a car body repair shop, whatever your service-based business is in the UK, in this article, we take a look at some useful digital marketing strategies that you can use to promote your business.
- Search Engine Optimisation – SEO boosts your Google rankings and when you consider how many consumers search for services using the UK’s number one search engine. Of course, you need to be looking at localised SEO, which targets users within a specific area; it might be London, Manchester or even Birmingham, with localised SEO you are not focusing on the wrong half of the country, so you are not wasting any of your hard-earned money.
- Social media marketing – Facebook is the post productive of the many social media platforms and they have a powerful marketing section with many useful tools for businesses. If you set up a Facebook business page and build it up, you can place ads and build up a local Facebook following. The best way to advertise on social media is to enlist the help of a leading UK digital marketing agency such as https://kingkong.co/uk/, a top-rated agency with a great reputation in the industry.
- Google Ads – This is one of the top pay per click advertising platforms in the UK and you can place your ads on the first page of Google’s search results. Pay per click involves the advertiser paying the publisher a fixed amount every time a user clicks on their ads, plus advertisers bid for the top spaces in real time, which can be a complex process, one that is best left to a PPC agency, an organisation that has experience bidding in PPC auctions.
- Link-building services – Building links is a great way to get your message out on the web, outreach blogging involves placing links in written blogs and posting them on busy blogging sites.
The above are all cost-effective way to advertise a service business and by making contact with a leading UK digital marketing agency, you can reap the rewards of working with a top organisation that helps its clients reach their marketing goals.
